Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
September 10, 2024
High-Income Retirement Savers Still in a Post-Pandemic SlumpFor the top 5%, post-tax, inflation-adjusted income is 1.7% lower than it was before everything changed.
September 04, 2024
Insurance Terms Confuse Young Consumers: NAICA lack of basic knowledge might be contributing to Generation Z's anxiety about the topic.
August 30, 2024
3 Ways Advisors Can Support Business Owner Clients NowToo many feel awful. Help with retirement and succession planning may ease some concerns.
August 29, 2024
Insurers, Agents Speak Up for Life Insurance Awareness MonthHoping a crowdfunding plea works is not a good way to protect loved ones, campaign organizers say.
August 20, 2024
Here's Why Consumers Accept Hikes in Long-Term Care Insurance RatesStudy participants were willing to pay more if they felt well-informed and in control of the process.
August 15, 2024
Long-Term Care Costs Emerge as a Top Issue for Older AmericansThe results show what election candidates courting voters over 50 should talk about, researchers say.
July 31, 2024
5 Trends in Today's Annuity Market: EquitableExecutives with the insurer see their relationship with agents and advisors as a shield against RILA market invaders.
July 08, 2024
Lighthouse Acquires Harbor Life Settlements WebsitesMichael Freedman, the CEO, says the deal will boost his firm's lead-generation capacity.
July 03, 2024
5 Things to Know About the Global Life High-Net-Worth MarketA Manulife exec recently talked about reaching the wealthy, the ultra-wealthy and "millionaires next door."
June 27, 2024
12 States With Biggest Estate Tax BillsNew IRS data could help financial pros find potential demand for life insurance and estate planning.